The Problem:
Footed Pajamas is a DTC apparel brand specializing in seasonal comfortable onesies and footed sleepwear for adults and children. They were struggling with low click-through rates and a lack of engagement from their customer base.
Additionally, repeat purchases were minimal, as post-purchase emails failed to encourage customers to revisit the brand or explore complementary products.
WHAT WE DID FOR THEM
Created a welcome email flow that told the brand story and encouraged first-time purchases, delivering 150% more revenue than expected.
Conducted A/B testing on CTAs to optimize click rates and boost overall conversion rates.
Drove higher conversions with personalized messaging, urgency.
Keep performance high with regular refinements and data-driven improvements.
WINS
increase in attribution Rate
Increase in Open Rate
